To hell with facts! We need stories! ~Ken Kesey

The most common question I come across in my several corporate training seminars across India & Dubai, is about the relevance if using the Art of Storytelling in the corporate environment. Let me try and answer it:

Well, a great sales person should be able to ask great questions, listen actively, understand the environment and customer and tell great stories. Now while, there are many established techniques, inductions and programs to enhance the first three skills viz. asking, listening and comprehension, many do not optimise the power of selling via story telling. There is truckload of potential hiding there.

Stories have become increasingly important in the world of selling. They can be used as a influential tool for getting the attention of prospective customers. Great stories create memorable conversations, differentiate you and bring you closer to your goal of selling.

Disney is my favourite example of a company using storytelling in their marketing campaigns. They devise a story and then sell merchandise that come out of that story. With a Finding Nemo, they talk about the importance of courage and listening to your heart, in any and every situation. With a classic like The Lion King, it instils leadership values. Today these stories have become a part of our lives.

According to Paul Smith; the difference in business success is storytelling… great leaders do it well… and others keep enhancing the skill. Here are few pointers that help in creating a great platform for story-telling.

• A memorable impact:Share your experiences that leave a memorable impact. Narrate stories that help you to connect to your audience. Whether is a presentation or a pitch, a great story can win many hearts.
• Connecting to human emotion: Humans connect to anything that strikes a chord, your stories need to touch the heart.
• Bring in cinematic twist: Use the right expressions and plots to narrate your stories. This will create a lasting impression on your presentation.
• Include your people ‘Who is your hero’: Put your audience into the plot of the story. Make them curious about what is going to come next.

Actcelerate brings out the great art of story-telling and sparking emotional quotient through its corporate training programs. We use Cinema and Theatre to infuse laughter, acting and sharing through innovative techniques that make people more creative, productive, joyous and better leaders. We build an atmosphere where everyone wants to get on board and create and share excitement.

As a corporate, your goal is to surround your clients and consumers with great experiences, so they can decide how they want to create that chemistry with you. Give them multiple ways to enjoy your brand or corporate story, and you’ll find yourself moving closer to achieving your new business goals.

To hell with facts! We need stories! ~Ken Kesey

The most common question I come across in my several corporate training seminars across India & Dubai, is about the relevance if using the Art of Storytelling in the corporate environment. Let me try and answer it:

Well, a great sales person should be able to ask great questions, listen actively, understand the environment and customer and tell great stories. Now while, there are many established techniques, inductions and programs to enhance the first three skills viz. asking, listening and comprehension, many do not optimise the power of selling via story telling. There is truckload of potential hiding there.

Stories have become increasingly important in the world of selling. They can be used as a influential tool for getting the attention of prospective customers. Great stories create memorable conversations, differentiate you and bring you closer to your goal of selling.

Disney is my favourite example of a company using storytelling in their marketing campaigns. They devise a story and then sell merchandise that come out of that story. With a Finding Nemo, they talk about the importance of courage and listening to your heart, in any and every situation. With a classic like The Lion King, it instils leadership values. Today these stories have become a part of our lives.

According to Paul Smith; the difference in business success is storytelling… great leaders do it well… and others keep enhancing the skill. Here are few pointers that help in creating a great platform for story-telling.

• A memorable impact:Share your experiences that leave a memorable impact. Narrate stories that help you to connect to your audience. Whether is a presentation or a pitch, a great story can win many hearts.
• Connecting to human emotion: Humans connect to anything that strikes a chord, your stories need to touch the heart.
• Bring in cinematic twist: Use the right expressions and plots to narrate your stories. This will create a lasting impression on your presentation.
• Include your people ‘Who is your hero’: Put your audience into the plot of the story. Make them curious about what is going to come next.

Actcelerate brings out the great art of story-telling and sparking emotional quotient through its corporate training programs. We use Cinema and Theatre to infuse laughter, acting and sharing through innovative techniques that make people more creative, productive, joyous and better leaders. We build an atmosphere where everyone wants to get on board and create and share excitement.

As a corporate, your goal is to surround your clients and consumers with great experiences, so they can decide how they want to create that chemistry with you. Give them multiple ways to enjoy your brand or corporate story, and you’ll find yourself moving closer to achieving your new business goals.

Chitra Balachandran (HR Regional Head of Fabindia)

This workshop broke the format that I have been living in. It made me realize that I can have multiple solutions to one given issue. The drama helped me to watch myself in situations to bring in more diplomacy.

Narrish Thakurani (Client Servicing of Publicis India)

I learnt being assertive & expressive and being creative. I has inspired me to bring a new look to my regular job and use my learning to innovate my presentation.

Navin Mahtani (Training Head of Motilal Oswal)

The workshop brought in clear and courageous communication in me and I am able to present myself confidently. At the same time, the workshop conducted by Prashant was fun-filled and engaging.

Karishma Birdy (Business Development Head of Ogilvy India)

The workshop for me was great in terms of team bonding and spontaneity as working in new business division involves closing deals with new clients as a team and this helps.

Deepti Jani (Regional HR Head of Radio Mirchi)

Before conducting our first workshop with Actcelerate we did not know what to expect, what is going to happen. By the time the workshop ended, I realized that it has gone beyond a normal 2-day training, people are already thinking at a meta-physical level and we have achieved more than what we had planned in the meeting. Thank you Prashant. We are looking forward to a lot more workshops together.

Miten Udeshi (Colorist & CEO of a studio)

I realized that people who work with me and not my enemies but my friends. I now believe after this workshop that there is this quirky humour and spontaneity present in me.Now on, I will use that humour to bring in lightness in my life. Thank you Prashant for everything.

Anshu Shrivastava (CEO of Investment Banking Firm)

I learnt various tools to help me get into the present moment & help me focus. I realized it for the first time that I am spontaneous and creative which I never believed in.

Namrata Singh (CEO of Dark Horse media)

I came in this workshop with few of my staff members on an instinct. I realized the bonding which I was not able to create in months within them has happened in one day. It helped us break the hierarchy and come together as a team. I learnt to trust myself and that its ok to make a fool of myself! Thank you Prashant.

Chitra Balachandran (HR Regional Head of Fabindia)

This workshop broke the format that I have been living in. It made me realize that I can have multiple solutions to one given issue. The drama helped me to watch myself in situations to bring in more diplomacy.

Narrish Thakurani (Client Servicing of Publicis India)

I learnt being assertive & expressive and being creative. I has inspired me to bring a new look to my regular job and use my learning to innovate my presentation.

Navin Mahtani (Training Head of Motilal Oswal)

The workshop brought in clear and courageous communication in me and I am able to present myself confidently. At the same time, the workshop conducted by Prashant was fun-filled and engaging.

Karishma Birdy (Business Development Head of Ogilvy India)

The workshop for me was great in terms of team bonding and spontaneity as working in new business division involves closing deals with new clients as a team and this helps.

Deepti Jani (Regional HR Head of Radio Mirchi)

Before conducting our first workshop with Actcelerate we did not know what to expect, what is going to happen. By the time the workshop ended, I realized that it has gone beyond a normal 2-day training, people are already thinking at a meta-physical level and we have achieved more than what we had planned in the meeting. Thank you Prashant. We are looking forward to a lot more workshops together.

Miten Udeshi (Colorist & CEO of a studio)

I realized that people who work with me and not my enemies but my friends. I now believe after this workshop that there is this quirky humour and spontaneity present in me.Now on, I will use that humour to bring in lightness in my life. Thank you Prashant for everything.

Anshu Shrivastava (CEO of Investment Banking Firm)

I learnt various tools to help me get into the present moment & help me focus. I realized it for the first time that I am spontaneous and creative which I never believed in.

Namrata Singh (CEO of Dark Horse media)

I came in this workshop with few of my staff members on an instinct. I realized the bonding which I was not able to create in months within them has happened in one day. It helped us break the hierarchy and come together as a team. I learnt to trust myself and that its ok to make a fool of myself! Thank you Prashant.